Just finished the book Wikinomics by Don Tapscott and Anthony D. Williams. Excellent work. In the wiki tradition, instead of telling you about the book, go and participate in the writing of its spin-off at The Wikinomics Playbook.
My favorite two paragraphs are on the bottom page 275:
Sure, ask any manager if they would prefer to compete in a “well-mannered” economy where every new innovation was subject to their approval, and they would overwhelmingly respond in the affirmative. But a well-mannered economy is not today’s reality.
Stability is dead. The idea that you can invent a business that will never be disrupted by technology is over. As blogger and science fiction author Cory Doctorow put it, “Blacksmiths weeping into their beer about their inability to sell horseshoes in the era of railroads doesn’t make horseshoes more popular. Blacksmiths learning how to become auto mechanics, on the other hand, puts food on their table.”
Long live collaboration!